Qplay's interface and social features "should be appealing" to users, Brett Sappington, director of research for Parks Associates, told TechNewsWorld.

The key, however, is always content, he added.

"If Qplay can get access to interesting or exclusive content, then they have a chance to be a player," Sappington said.

Qplay is one of many streaming boxes expected to reach the market during the next year to compete with industry leaders Roku and Apple TV, he noted.

"Although the personalized channel and second screen interaction provide Qplay with a measure of differentiation, the other players have a significant lead in retail distribution, content partners and consumer awareness," Sappington pointed out.

In addition, "Amazon's anticipated entry into this space will bring new competition from an online industry giant with a recognized brand, advertising network and successful online video service," he said.

From the article, "Qplay Puts a Personal Spin on Internet TV" by Katherine Noyes.

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