The carriers hope that improved service will make for happier (and more loyal) customers – a premise consistent with the largest survey on consumer attitudes to femtocells, carried out by Parks Associates on behalf of the Femto Forum.

According to the Parks Associates survey, 18% of consumers are willing to switch to an operator offering femtocells and 36% of consumers in multicarrier households might switch carriers in order to consolidate with a single femtocell provider. Some carriers also offer add-on subscription services, including homezone tariffs (providing free cellphone use on the femtocell) and presence-based services, such as alerts to notify busy parents when their children arrive safely at home.

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