Male heads-of-household are more likely than their female counterparts to buy a personal video recorder (PVR) over the next year, according to the upcoming report Video-on-Demand and PVR: Analysis and Forecast from Parks Associates. In a recent survey, 21 percent of male heads-of-household said they are likely to purchase a PVR in the next 12 months, compared with just 16 percent of female heads-of-household.

"Men are more inclined to buy new entertainment products and services," says John Barrett, director of research at Parks Associates. "Once women become familiar with such products and services, however, spending patterns change."

Read that, guys?
From "Real Men Want TiVo" Submitted by Steve Castle

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