Wednesday, March 23, 2022

Report: Viewers Say Churn is Based on Lack of New, Original Content

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the average is 45%.

From the article "Report: Viewers Say Churn is Based on Lack of New, Original Content" by Lauren Forristal. 
 

Next: Report: Netflix’s Password-Sharing Crackdown Not Going Great
Previous: Survey: Streaming Service Churn Rates Hit 44%

Comments

    Be the first to leave a comment.

Post a Comment

Have a comment? Login or create an account to start a discussion.
© 1998-2023 Parks Associates. All Rights Reserved.