One of the more interesting studies focused on consumers and their portable media devices. "The wealthy and young are leading this market," said John Barrett, Parks' director of research. "You see very strong adoption among this demographic as they become conscious of the benefits of an MP3 player—when they learned how easy it was to get music on the player, they quickly adopted."

It's no surprise that people ranging in the 18- to 24-year-old demographic are driving the option, so much so that they're leaving the other demographics in the dust. In a surprising twist, though, Barrett said that just because people own a portable player does not mean they're the ones using digital music and vice versa.

Parks' findings show that 83 percent of people who don't own portable players spend $11 or more per month on music, and in general, non-PMP owners expressed an intention to buy music online.

From the article "Reporter's Notebook: Digital Home in the spotlight," by Libe Goad.

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