A new report from Parks Associates reveals that Roku is the most used media streaming device in the United States. It accounts for 46% of media player purchases compared to 26% for the Apple TV.

Roku is also the most-used streaming media player in the U.S. Among U.S. broadband households with a streaming media player, 44% use a Roku player the most versus 26% that use Apple TV the most. The gap has widened since 2013, when 37% of streaming media player owners used Roku most and 24% used Apple TV most.

"Multiple factors have allowed Roku to outpace Apple in U.S. sales and usage," said Barbara Kraus, director, research, Parks Associates. "Roku has always had a close association with Netflix, the largest source of video downloads, and currently offers more than 1,700 channel apps as well as a choice of models with different features and price points, all of which appeal to consumers' purchasing instincts. With Amazon entering this CE category, there will be renewed pressure on all players to develop the best combination of 'can’t miss' content with a simple and intuitive interface. "

According to a Parks Associates 1Q 2014 survey of 10,000 U.S. broadband households, Google Chromecast sold as many units in six months as Roku sold in 2013, but overall, usage of the Chromecast has steadily declined since its introduction. Notably, the company believes Apple release a new version of Apple TV with more functionality in 2014, creating a more competitive market in the U.S.

From the article "Roku and Chromecast Top Apple TV as Most Used Streaming Devices in the U.S. [Chart]."

Next: Apple TV is Losing Market Share, Falls to Third Most Popular Streaming Media Device [Chart]

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