At CES on Monday, Roku TV announced that it was partnering with a few up-and-coming hardware manufacturers to have its streaming technology built into their TV sets, no box necessary. The company actually announced its first two partners—China-based TCL and Hisense—at CES 2014, and began shipping (quietly) in the fall. But now it’s expanding in a big way.

Roku and its boxes are already No. 1 in the streaming-media market, with 29% marketshare, according to research firm Parks Associates. (Chromecast is No. 2.) Although it hasn't disclosed how many TCL and Hisense TVs it has sold, it has sold over 10 million media streamers to date.

From the article "Roku-Connected Televisions and the Future of the Smart TV Wars" by Chris Gayomali.

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