Reaffirming its place as the most popular set-top box, on Tuesday Roku announced that it has sold 10 million streaming players in the U.S.

The company used this milestone as an opportunity to put its competitors--Amazon Fire TV, Apple TV, and Google Chromecast--to shame and brag about the 1,000 extra channels it has over them. According to an August report from Parks Associates, about 14% of U.S. households have a streaming media device, and 37% of those consumers primarily use a Roku player (compared with the 24% who choose Apple TV).

From the article "Roku Has Sold 10 Million Streaming Devices" by Alice Truong.

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