"Smart TV manufacturers have struggled to find an application platform that sticks with consumers especially since software is not their area of expertise," said Kurt Scherf, vice president and principal analyst at Parks Associates. "The Roku Streaming Stick is a game changer for the Smart TV market. It takes the leading streaming platform and integrates into the TV in a way that no one has been able to do before." The Company noted that the Roku Streaming Stick will not require any cables or a separate power source, and can be controlled by the TV remote. Like Roku players, it will deliver the more than 400 channels found on the Roku platform and will benefit from regular, free software updates and channel enhancements. The Roku Streaming Stick will be available in the second half of 2012. It can be bundled with a TV in retail or sold separately for consumers to use with their own TVs.

From the article, "Roku Introduces New Solution for Smart TV"

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