Kurt Scherf, principal analyst at Parks Associates, called the stick "a game changer" for the smart TV market.

"By reducing the smart form-factor down to thumb drive size and having it powered by the TV itself, Roku is eliminating a couple of big hang-ups for bringing smart TV experiences to end users - cost and ease-of-connectivity," Scherf said in an e-mail. "Plus, you get the aesthetic benefit of not having an unsightly AC adapter powering the unit."

He said the stick would work for secondary TVs in the home "where the consumer doesn't necessarily want to buy a full-blown smart TV or want another connected Blu-ray player."

From the article, "Roku now thinking out of the box, and getting on the stick" by Benny Evangelista
 

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