Wednesday, July 09, 2014
Roku outpaces Apple TV in US sales growth and usage for 2013, report says
In its report, "The Evolving Market For Streaming Media Devices," market research firm Parks Associates says media streaming device sales are on the rise and will be in more than 25 percent of U.S. homes by 2015 as major tech companies like Apple, Google and Amazon fight for a spot in consumers' living rooms.
Currently leading the pack is Roku, which according to the study accounted for 46 percent of all U.S. set-top streamer sales in 2013. The company's products are also touted as the "most used" devices in the nation, as 44 percent of households that own at least one streaming device use a Roku. The Apple TV came in a distant second with a 26 percent share of both sales and usage.
From the article "Roku outpaces Apple TV in US sales growth and usage for 2013, report says" by Mikey Campbell.
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