As Variety editor Andrew Wallenstein noted, Apple CEO Tim Cook said in April that Apple TV had reached an installed base of 20 million in the U.S., generating revenue of $1 billion. (This was despite rampant accusations by Apple watchers that the company is neglecting the OTT category.)

However, a study released in July by Parks Associates found that Roku is the runaway leader in the U.S. in terms of actual device usage, with 44 percent of surveyed homes reporting that Roku was their primary streaming device, compared with 26 percent for No. 2 device Apple TV.

From the article "Roku reaches 10 million in U.S. sales ... but who is No. 1 in OTT?" by Daniel Frankel.

Next: Parks: Non-linear TV viewing expands lead over linear watching
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