On Wednesday, Parks Associates announced that 44 percent of U.S. broadband households with a streaming media player used a Roku. This compared to 26 percent who opted for an Apple TV.

This is an 18 point difference. Last year, the gap was 13 points.

Things could soon improve for the Apple TV, according to Barbara Kraus, Parks’ director of research. One of the reasons is Amazon’s Fire TV, whose arrival “could awaken the sleeping giant that is Apple.”

Another reason: Apple is no longer treating the device as a hobby.

Kraus notes “When you look in this country, Apple always said that Apple TV was a bit of a hobby. Now that they’re making some nice media sales from it, I think we’ll see more from them. I think the fact that it was just a hobby was a benefit for Roku.”

From the article "Roku's Lead Over The Apple TV Grows, But This Could Be Temporary" by Bryan M. Wolfe.

Next: Netflix on the Apple TV will now automatically play the next episode
Previous: Siri Is Popular With Consumers, But...

Be the first to leave a comment.

Have a comment? Login or create an account to start a discussion.