The California-based company is known for its trademark set-top boxes that share its namesake — digital media players exalted by many for their streaming capabilities, which allow users to easily stream content via services such as Netflix and Amazon on their TVs. The Roku has become one of the symbolic devices at the forefront of the cord cutter movement, and it’s certainly arguable that such a move into the public realm might not be a bad idea for the company. After all, the Roku isn’t just a Netflix vessel — it offers many free channels, games and more — and it’s holding its own against Apple.

According to research by Parks Associates, the number of U.S. households with a streaming media device, such as a Roku or Apple TV, has doubled since 2011, reaching 14 percent in 2013. Roku is preferred by 37 percent of this burgeoning army of cord cutters, beating out Apple TV by 13 percent.

From the article, "Roku said to be considering an IPO in 2014" by Alex Tretbar.

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