When Netflix first brought us streaming video, it was the service more than the device that got people talking. Now, as dedicated streaming video devices continue to invade the mainstream, a new study from Parks Associates has revealed that Roku is the primary device of choice in more homes than Apple TV; Google's Chromecast is likely too recent an entrant to the space to have achieved meaningful market penetration.

The data

According to Parks Associates, a recent study of 10,000 U.S. homes with broadband revealed that of homes that have a streaming video media device, 37% primarily used Roku versus 24% for Apple TV. When coupled with the additional result that since 2011, the number of homes that have such a device has doubled to 14%, the growth for Roku is meaningful. The firm further predicts that by 2017, the number of connected TV devices sold annually worldwide will reach 330 million. This is a meaningful market and one that can drive a lot of consumer dollars into the hands of select companies.

From the article, "Roku Shakes Up Streaming Video Devices" by Doug Ehrman. 

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