Roku is still the set top box most prefer.

In the U.S. market, Roku is the most-used streaming device, making up 37% of the market, according to a survey of 10,000 broadband households from Parks Associates. Its closest competitor, Apple TV, has 24% of the market. According to the brand, there have been more than 5 million Roku devices sold in the U.S.

"We are delighted that independent research shows that we are the most popular streaming platform measured by usage on a U.S. household basis," Anthony Wood, founder and CEO of Roku, said in a statement.
Parks Associates predicts sales of Internet-connected TV devices will substantially increase by 2017, with sales hitting 330 million annually. The research firm also believes that annual sales revenue will increase 100% by that time.

"Innovations such as next-gen game consoles and 4K or ultra-HD TVs will boost unit sales for these devices, but overall, consumers are reluctant to replace these big-ticket items solely for smart upgrades," said Barbara Kraus, director, research, with Parks. "As a result, streaming video media devices will have a thriving market because they can offer innovations such as streaming video at low prices."

Prices for devices like Roku will likely drop in the near future, which Parks Associates says will require manufacturers and service providers to get creative in finding new revenue streams, likely through advertising, branding and content placement. In the short term, global shipments of streaming media players like Roku, Vizio, Apple, Seagate and connected Blu-ray Disc players are expected to grow by 8%, from 250 million units to 269 million units this year, according to recent report from IHS.

From the article, "Roku sitting on top of more TVs in America" by Gina Hall.

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