Roku appears to have the advantage over Apple in the US. In the latest survey of US households with broadband service that had recently purchased a streaming player, trend tracker Parks Associates found 39 percent bought a Roku box, compared with 26 percent for Apple.

An earlier Parks Associates survey also found Roku was the favorite among 37 percent of US households with such devices, compared to Apple’s 24 percent.

Roku sells several models at prices between $49 and $99, while Apple TV retails for $99. Some reports suggest that certain retailers will drop Apple’s price to $75 on Black Friday.

While hardly a craze, growth in the new set-top box industry has been impressive. Around 17 percent of US households with broadband own at least one streaming media player, up from 14 percent in the first quarter, according to Parks Associates.

From the article, "Roku takes fight to Apple TV in big ad push" by Claire Atkinson. 

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