The advent of convenient on-demand streaming services has dramatically altered the way we watch video content and pose a genuine threat to the traditional TV model. Hit shows like The Walking Dead are accessible within seconds and individual episodes or an entire series can be watched when it suits you instead of relying on programming schedules. According to the latest statistics from the Parks Associates report, 10% of homes in the US now own a media player with streaming capabilities.

This report also outlines the market share of the most popular players, where Roku retains the top spot with 29%. Google’s Chromecast device surges up the ranks with a 19% share and overtakes the Apple TV which managed to accumulate 17%. Amazon is still a fairly new entrant in this field but the 10% share seems like a promising figure. As you can see from the chart below, Apple's position has weakened and competition from affordable USB streamers has made a significant impact. 

From the article "Roku tops media streaming device charts, Chromecast overtakes Apple TV" by John Williamson.

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