Parks Associates’ ‘The Evolving Market fro Streaming Media Devices’ report claims that Roku is the most used streaming media player in the US with 44% use among US broadband households, compared to 26% for Apple TV.

This gap has widened since 2013, when 37% of streaming media player owners used Roku most, followed by 24% for Apple TV.

“Multiple factors have allowed Roku to outpace Apple in US sales and usage. Roku has always had a close association with Netflix, the largest source of video downloads, and currently offers more than 1,700 channel apps as well as a choice of models with different features and price points, all of which appeal to consumers’ purchasing instincts,” said Parks Associates research director Barbara Kraus.

“With Amazon entering this CE category, there will be renewed pressure on all players to develop the best combination of ‘can’t miss’ content with a simple and intuitive interface.”

From the article "Roku widens gap over Apple TV in the US."

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