What’s more, Cognitive certainly sees personalized advertising as part of its business model. In its 2013 press release announcing the partnership with LG, the company highlighted the value of ACR for advertisers, who could “pinpoint what viewer’s interests are and provide more targeted advertisements based on their preferences.” A white paper prepared by the market research firm Parks Associates for Cognitive Networks lists the “always on” nature of ACR as one of its key benefits, claiming “The consumer does not need to opt-in to an app or service in order to interact with enhanced TV features.”

From the article "Samsung, LG, and Vizio smart TVs are recording—and sharing data about—everything you watch" by Glenn Derene.

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