After years of hovering around 20%, the adoption rate for home security services in the US bumped up to 23% in 2014. One big reason for the increase? Cable and telecom companies are gaining significant traction with their new smart home offerings.

According to Parks Associates, 40% of new home security subscribers are signing up with non-traditional providers, and cablecos and telcos are reaping the benefit.

"The telecom and cable operators are taking a substantial portion of the strong growth in the market, thanks in part to their ability to include security in triple- and quad-play service bundles," says Tom Kerber, director of research for home controls and energy at Parks Associates. "Interactive service providers are experiencing dramatic growth, as the portion of new professionally monitored security subscribers that include interactive services and home controls continues to climb."

From the article "Security Services Boost Cable & Telcos" by Mari Silbey.

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