Vendors say operators are increasingly eager to launch TV Everywhere service, especially in competitive environments. SNL Kagan said a TVE option potentially reduces churn and cord cutting. In fact, Parks Associates research said 20 percent of households who said they were very likely to switch providers said they would be unlikely to change if they had a free TV Everywhere product to access.

From the article, "Service providers get a new option for TV Everywhere from itaas, RGB Networks, Verimatrix" by jimo
 

Next: Report: Connected devices, TVs offer opportunity for service providers
Previous: Rovi to expand 'successful' interactive ad trial to Canada

Be the first to leave a comment.

Have a comment? Login or create an account to start a discussion.