Recent research by Parks Associates has shown that potentially 11% of US households using over-the-top (OTT) video services are exclusively using accounts paid for by someone outside of their home.

The research paints a positive picture in terms of the popularity of on-demand services such as Netflix and Amazon Prime, showing that almost 60% of households in the US are regularly accessing OTT subscriptions.

But in terms of hours consumed versus dollars spent the 'lingering challenge' of account sharing might start to be a cause for concern to the big streaming companies.

It's not just Netflix that has this issue, though it is hit the hardest. With 11% of its users using an account paid for by someone else, Hulu Plus is seeing account sharing totalling 10% of its users and Amazon Prime sits at 5%.

From the article "Sharing is caring: 11% of US Netflix users aren't necessarily paying" by Dave James.

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