Shazam says it’s careful to work closely with broadcasters and shares some of its revenue with those making the shows, though it won’t go into detail. With more than 200 million users, Jones says its built-in mobile audience is an advantage. Says Heather Way, an analyst with Parks Associates who has studied the company: “Shazam has the biggest opportunity because they already have a huge footprint.”

From the article, "Shazam's TV Strategy" by Adam Satariano.

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