In a second phase launch planned for this year, Samsung Smart TV viewers will be able to opt-in to shop directly from television programming and advertising while simultaneously viewing. In addition to completing transactions, this functionality will allow viewers to receive targeted offers or request additional information from programmers and advertisers, all via the remote control.

Parks Associates estimates that of the 136 million TV households in North America projected in 2013, Smart TV homes will be present in 32 million, or 23 percent. By 2017, more than half (53%) of TV households will own a Smart TV.

From the article, "ShopTV 't-commerce' app for Samsung Smart TVs peddles items seen on shows" by Mariella Moon.

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