Monday, March 26, 2012

Siri used by 87% of iPhone 4S owners, study claims

Consulting firm Parks Associates surveyed 482 owners of Apple's iPhone 4S, the only device to support Siri functionality, and plans to release the full study later this week, reports The Wall Street Journal.

According to the study, about one third of users place phone calls, send texts or look up information daily with Siri while other services like playing music and scheduling meetings saw minimal adoption numbers with 32 percent and 35 percent, respectively.

Users were split on Siri's email creation feature, as 30 percent of owners said they never used the service while 26 percent claimed to dictate mail almost daily.

The divide in usage is indicative of the study's finding that Siri is a polarizer, with some users saying it is “best thing since the invention of toast” and others seeing it as "very disappointing.” Overall, around 55 percent of users were satisfied with Siri, 9 percent were unsatisfied and the remaining respondents were in the middle.

From the article, "Siri used by 87% of iPhone 4S owners, study claims" by Mikey Campbell

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