“Cost is important to subscribers, and at least some savings must be a central theme of any successful campaign for bundled services,” says William Cheek, an analyst with Parks Associates. “The challenge for service providers will be to not to simply underprice their service packages in a shortsighted attempt to stem churn and attract new customers. Instead, they will need to define value to their customers that includes such variables as the convenience of all services on one bill, one point of contact for service issues, and value-added features and applications that can be layered upon basic services.”

From the article "Sixty-Five Percent of Internet Households Ready to Switch to Bundled Services"

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