Following successful negotiations, Sky and Virgin Media reportedly have agreed two new channel carriage deals that will run concurrently until 12 June 2011.

This deal comes at a critical time, as one report “TV 2.0: The Consumer Perspective” by Parks Associates, expects cable TV providers likely will lose significant numbers of customers to satellite TV and IPTV if they don’t improve their services.

From the article, "Sky, Virgin Media End Channel Dispute, Ink Carriage Deals" by Anuradha Shukla

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