“Driving mass market adoption of smart home technologies in Europe will require a leap of faith from some of the traditional suppliers and service providers that now find themselves thrust into the middle of this hot new market category.

Channel EMEA spent two days earlier this week at a conference focused on monetising strategies for the connected home in Europe, hosted by research firm Parks Associates.

While the products are available now to provide smart plugs, smart thermostats, smart lighting, smart locks and smart security, the average consumer in Europe is just not taking the plunge. Why not? It’s a tough question, but it is one all the major stakeholders in the industry need to face up to sooner rather than later.

From the article "Smart tech, dumb channels" by Stuart Wilson.

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