Stressing the increasing trend for adaptation of connected devices represented by smartphones and tablets, a senior executive of Qualcomm said the world is embracing a “software transition” ranging from media software to streaming-related solutions.

“Hardware is commoditizing. We are seeing the advent of smarter TVs and a better eco-system. We are getting the best of all things and people get connected and engaged. It’s fair to say the industry will see innovation powered by connectivity within home and open software,” said Qualcomm Atheros Vice President of Product Management Mark Carroll in a press conference organized by Parks Associates at the Las Vegas Convention Center (LVCC), Wednesday (KST).

In a separate session themed “Evolution of the Smart TV” at the LVCC, a Samsung Electronics executive said the world’s top TV manufacturer is in the process of strengthening its existing platforms.

“Smart TVs are a fantastic opportunity for both manufacturers and advertisers. As industries shift toward connectivity, smart TVs are much more discovery devices for shopping,” Richard Bullwinkle, head of US Television Innovation at Samsung Electronics, said during the session organized by Parks Associates.

From the article, "Smarter TV to be more connected" by Kim Yoo-chul.

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