It’s an advantage Park touts over the current generation of smartwatches. Though Park expects the current wearables market to expand over the next six to 12 months because of marketing efforts by Apple and Google, he said Fitbit will still have a place at the table because consumers have a solid grasp on what the device is used for. “We strongly believe there’s no one-size-fits-all for the (wearables) market,” he said. Parks Associates’ Wang said smartwatches will eventually compete against luxury watch makers such as Rolex, not other tech companies.

Entering into the already established watch market would have companies making fewer sales but higher profit margins, he said. Wang’s forecast for the sale of 120 million devices assumes that wearables would act more as a luxury watch, rather than a smartphone or tablet.

Wang cited several factors that could boost the smartwatch market, including technological advances that could make the devices more attractive to consumers.

From the article "Smartwear devices versus smartphones."

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