Social networking sites like Facebook are growing fast, and they mostly rely on ads for revenue. Bringing in more advertisers is an important step because this market is not being monetized effectively, writes Parks Associates' Kurt Scherf. Monetization inefficiencies abound, mainly because brands treat advertising in social media the same as they treat advertising in traditional media.

From the article, "Social Networks: From Media to Monetization to Multiplatform" by Kurt Scherf

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