Parks Associates, though, is a bit less convinced that the iPhone will be an instant hit. The firm said that 3% of U.S. Internet users are "highly interested" in picking up an iPhone for $499 plus a two-year service commitment.

"The high price point may prevent the iPhone from achieving greater adoption over the short term," Parks Associates principal analyst Kurt Scherf said. "It may be an early adopter product that appeals to technophiles but initially leaves other interested users on the outside looking in."

From the article "Solid first half for media stocks," by Georg Szalai and Paul Bond.

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