Wednesday, January 08, 2014

Sony Banks On Life Space UX to Regain Faded Glory

Sony's vision of the borderless entertainment environment won't be for everyone -- at least not initially.

"There is a group of consumers we call digital natives -- they're the youngest consumers that grew up in a world of Internet access and smartphones -- that would love to pay for an immersive experience," Brett L. Sappington, director of research for Parks Associates, told TechNewsWorld.

For mainstream consumers, a US$30,000 to $40,000 projector is out of reach, he noted.

"That won't be that way forever," Sappington said, "but for younger consumers, an immersive experience is really something they crave."

Immersive experiences and the interfaces that go with them aren't most consumers' cup of tea, however.

"Hand gestures [and] voice control are neat technologies, but history has shown that consumer uptake for them is pretty limited for those technologies," Sappington said.

From the article, "Sony Banks On Life Space UX to Regain Faded Glory" by John P. Mello Jr.

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