"They've got to get a win in the digital, and I'd say on the electronic delivery side of the business," said Kurt Scherf, an analyst with Parks Associates who studies technology in the home. "That's where the future is. They've got to establish a toehold in that space."

"Nonetheless, market researcher Parks Associates projects that Internet video will grow more lucrative, reaping about $6.4 billion in revenue by 2010 from advertising, as well as paid downloads or rentals."

From the article, "Sony to launch online video service for PlayStation 3," by Dawn C. Chmielewski and Alex Pham

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