Soul and Vibe Interactive, a publisher of games and game-related content for consoles, mobile devices, and personal computers, told investors today of plans to include micro-transactions in its games across multiple platforms. Micro-transactions, or the purchase of additional functionality and/or content within a game, are growing ever more popular as gaming habits and purchase preferences advance.

Parks Associates published a research report showing how smartphones and tablets are changing the gaming population and the way players pay for games. Because many of today’s games are integrated with a player’s established online account for their hardware platform of choice, it is easier than ever for users to make in-game purchases. Notably, this report states that gamers who play “free-to-play” mobile games are spending $21 per month to purchase virtual goods and upgrades.

From the article, "Soul and Vibe Interactive, Inc. Adds Micro-Transactions to Business Model for Console, Mobile, and PC Games."

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