“First-time adoption of pay TV is up among Spanish broadband households as is the penetration of pay TV overall. The Spanish pay-TV market in general has a very active, cost-conscious base of subscribers, with higher-than-average rates of downgrades and upgrades and a substantial population of cord nevers,” said Parks Associates director research Brett Sappington.

From the article "Spanish Viewers Prefer Online Video To Pay TV: Study" by www.televisionpost.com

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