With that as a backdrop, analysts at Parks Associates continue to estimate that U.S. consumers are reluctant to engage in such cord cutting, and that, as a result, demand for cable TV and related video packages will remain “strong,” with revenues exceeding $11 billion by 2013.

“Currently 37 percent of U.S. digital cable customers use premium video on demand regularly, up from 21 percent in late 2004,” says Kurt Scherf, Parks Associates principal analyst. “The cable companies need to use this type of service to combat challenges from telco IPTV services, which grew over 110 percent in subscriptions from 2007 to 2008.”

From the article, "Still No Cord Cutting, Says Parks" by Gary Kim

Next: Home Networks for Consumer Electronics
Previous: TV Service Subscriptions to Exceed 1.4 Billion by 2013

Be the first to leave a comment.

Have a comment? Login or create an account to start a discussion.