Apple users represent the future of computing, said Kurt Scherf, principal analyst at Parks Associates. Just as Apple's customers have done for years, mainstream consumers are creating more digital content – videos, photos, music and more.

"There's no question the PC industry and their partners, including those developing software and peripherals, those digital rendering devices, are now seeking to capture the attention of consumers," Mr. Scherf said.

From the article "Still thinking different," Crayton Harrison.

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