According to new research from Parks Associates, one in four broadband households in the UK, Spain and Germany find at least one smart home device “very appealing.”

Among European broadband households, 17% in Germany, 22% in Spain, and 24% in the UK find a smart thermostat very appealing. However, EU households overwhelmingly prefer systems over individual devices, so interoperability will be a key challenge alongside building consumer awareness.

“Smart home adoption in Europe can be maximized by offering consumers both individual devices and systems that include multiple devices,” said Stuart Sikes, President, Parks Associates. “Creating attractive and easy-to-use smart devices such as smart thermostats can be an easy entry point for consumers, service providers, and equipment manufacturers, but companies need to ensure their offerings are interoperable and expandable in order to fit within the larger smart home system.”

From the article "Study reveals strong European appetite for smart home" by Thomas Campbell.

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