Wednesday, April 20, 2011

Suing Samsung: Apple's Bid To Protect Its Brand Has Big Risks

"The big picture is these two companies are engaged in a combat. Cross litigation efforts about patent, about design, are actually a way to gain a competitive advantage in this industry," said Harry Wang, director of mobile research at Parks Associates. "If you can have any way to play down your competitor, that will be a good strategy. It sends a signal across the industry."

From the article, “Suing Samsung: Apple's Bid To Protect Its Brand Has Big Risks,” by Amy Lee.

Next: As Apple's Profits Surpass Microsoft's, All Eyes Are On iPad

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