Sunday, March 09, 2008
SXSW08: The Female Takedown of Casual Gaming
"Parks Associates' Michael Cai began with some charts. According to the data, female gamers heavily prefer computers to consoles: female gamers spend an average of 70% of their gaming time on computers, versus male gamers' 56%. Female gamers make up 62% of the casual game audience, and this group, especially those age 13-17, play more sessions per month. There is less diversity among genres for female gamers as well: across age groups, puzzle and card games are the most popular casual games."
From the article, "SXSW08: The Female Takedown of Casual Gaming," by JC Fletcher
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