It is estimated that the number of subscribers worldwide to telco/IPTV services will reach 40 million by year-end 2009, according to research firm Parks Associates.

"Telco/IPTV services are a core part of successful digital home strategies, but the appeal of these services is strongest when they are part of a complete service package," commented Kurt Scherf, vice president, principal analyst, Parks Associates, in a release. "To edge out incumbent pay-TV providers, telecom operators must move beyond the 'killer app' mentality and be holistic in their approach."

From the article, "Telco IPTV to Reach Nearly 40 Million Households Worldwide in 2009" by Anamika Singh

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