The demand for interactive and personalized TV will push annual worldwide set-top box shipments over 200 million by 2013, as providers overhaul their current base with next-generation models, according to Parks Associates.

"Consumers are attracted to the concept of connected CE, with one-third of U.S. broadband households very interested in a set-top box that connects to their PC and Internet service as well as their TV," said Jayant Dasari, research analyst, Parks Associates, in a prepared statement. "While less than ten percent are willing to pay a monthly fee, demand is still on an upward trend, especially as the set-top connects to more services."

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