It's no surprise that the F2P movement has transformed the games industry, but these numbers are nevertheless staggering. "Instead of ending support of customers after they buy individual game titles, game companies now focus on building gamer communities and developing ongoing relationships with their customers," Parks Associates research analyst and study author Pietro Macchiarella said.

From the article, "Thanks to Facebook, iPhone, U.S. gamers have nearly tripled since 2008" by Joe Osborne

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