As competition grows, so has the market. This year, more than 20% of households own a streaming media player. That is up from 14% two years ago, according to market research firm Parks Associates.

Even with spreading popularity, device makers still struggle to keep consumers engaged. In the case of Google’s Chromecast, online page views declined from 78% to 73% in the past few months.

"Streaming media players are starting to play a bigger role in home entertainment, but interest in new entry Google Chromecast is waning," John Barrett, Parks Associates’ director of consumer analytics, said in a press release.

From the article "The $3.3 Billion Fight Between Video Streaming Devices" by Tom Sandford.

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