"Some 55 percent of households in the United States now boast a broadband connection, according to Parks Associates, allowing for rich media, video, and audio to dominate the Internet."

"New Internet-friendly cell phones such as the iPhone and G-Phone [phones built on Google's upcoming Android operating system] will lower the entry barrier for mobile Internet services, improve mobile Internet experiences, and introduce new business models," says Kurt Scherf, vice president and principal analyst for Parks Associates. "

"The mobile phone is likely to trump the Internet as the most versatile media platform," Scherf adds. "The potential of mobile advertising to become an explosively new ad platform is real and colossal."

From the article, "The 10 Most Disruptive Technology Combinations," by Dan Tynan

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