Mobile Real Time Bidding (mobile RTB) is at the intersection of two of the fastest growing areas within digital advertising as a whole, programmatic buying and mobile advertising. Market intelligence firms such as Forrester, IDC, and Parks Associates have all been monitoring the growth in online RTB and made various estimates on its current size. Using round numbers and comparing the available estimates, RTB as a whole is approximately a $3 Billion industry in the U.S. in 2013 and forecasted to grow to approximately $9 Billion by 2016. Worldwide spending via RTB may reach $14 Billion by 2016.

From the article, "The movers and shakers in mobile advertising today."

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