The Roku streaming box is the most popular device in its category in the U.S., even more so than the Apple TV, according to a new study from research firm Parks Associates.

The study says 37% of households that have a streaming media player use a Roku as their primary device and 24% use an Apple TV. The rest is a mix of other devices like Boxee and Smart TVs with streaming apps like Netflix built in.

From the article, "The Roku Is More Popular Than Apple TV In The U.S." by Steve Kovach.

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