“I expect [that] some smartwatch manufacturers will differentiate their products on the basis of a no-ad product,” Parks Associates’ senior analyst Jennifer Kent told us.

She also suggested that the “most realistic use case” is not ads on the wearables themselves, but on the paired smartphone — using “contextual data picked up from sensors in these smart wearable products.”

And if ads eventually show up in a wearable like Google Glass — a platform that Abbas said is an appropriate one — it “must be intelligent enough to know that ads should not be served while the wearer is driving, for instance.”

For ads on wearables, it seems, as much attention will need to be paid to no-use cases as to use cases.

From the article "The smartwatch that tracks your activity may soon also try to get you to buy stuff" by Barry Levine.

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